NUKOTOYS

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PROJECT

Monsterology Game UI / UX / Print

OVERVIEW

Monsterology is an innovative 3D turn-based strategy game based on the bestselling Ology book series. Nukotoys has introduced a new technology to Apple and the hand-held gaming world, where a player can tap a card to the screen to bring a character to life in the game.

Part mythology, part steampunk, and part card game, Monsterology gives players a unique opportunity to learn while battling it out with an evil wizard in the digital space.

Toby Lane Vineyards

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PROJECT

Toby Lane Vineyards Brand Design

OVERVIEW

When Toby Lane Vineyards evolved from a weekend hobby to an official family-run winery they asked for an identity that would be both classic and recognizable. On their vast property exists one key landmark that became the official standard of the brand — the red barn.

Of the many logo executions created for Toby Lane, the iconic mark of the barn was the simple and clear winner. Next steps were bottle labels and the website. The stationery set included business cards, envelope, and letterhead that were all inspired by the wine label.

Beam

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PROJECT

The James B. Beam Pocket Guide to Cocktails & Culture App (pitch)

OVERVIEW

The “Pocket Guide to Cocktails & Culture” combines the content from Beam brands and its partners with user-generated content to create a fun app and a great tool for making an effortless night in or out.

Users can choose a spirits experience to learn about its history, then try it. The app serves up content ranging from local bars that highlight the experience, to cocktail recommendations and recipes, to reviews from resident mixologists and ways to connect and share with social media outlets.

Michelob Ultra

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PROJECT

Michelob Ultra Adventure Sweepstakes (Facebook)

OVERVIEW

Michelob Ultra promotes living the ULTRA life as a lite beer brand focused on action, excitement, and celebration. With a desire to reach customers and make use of the media blitz surrounding Lance Armstrong at the tour, Michelob ULTRA asked: Lance is going mountain biking. Want to join?

The sweepstakes offered an epic adventure for one winner and runner-up. The task: how to combine engaging content to users while primarily featuring POS art provided by the client. The solution: a Facebook application with HTML 5 parallax scrolling as a way to explore.

Riverbed

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PROJECT

Riverbed Racing Enterprise DM

OVERVIEW

Riverbed was looking for a way to reach a large number of Enterprise targets to set an appointment to discuss the high-level of performance their products provide. IT infrastructure, consolidation, WAN optimization, and speed were key highlights of this project.

Inspired by the design of grills from famous sports cars, Riverbed devices look fast. They in turn influenced the concept for the DM—custom logo, racing hat, and collateral that use the vernacular of racing to communicate the benefits of Riverbed technology.

CHUCKLE HUT INDUSTRIES

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PROJECT

The High Five from God App

OVERVIEW

The High Five from God app provides all the praise someone could want, straight from The Man upstairs. This is just a fun way give yourself a high five and some props for achieving a goal or doing something great.

Tap the screen to trigger the heavenly animation. The clouds congregate, angels will sing and the Big Man’s hand appears from above. Tap His hand (it’s really just a high one) to receive your message.

1-800-FREE-411

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PROJECT

The 1-800-FREE-411 Holiday e-card

OVERVIEW

1-800-FREE-411 wanted to wish their partners a Happy Holidays, and they wanted to do it on a small budget. The solution, a click-through e-card, combined just the right amount of humor and cost.

The story involved one thirsty snowman and his quest to find a warm drink on a cold day. Using FREE-411 Mr. Jingles was able to find a local café and a latte. Unfortunately he didn’t realize his mistake until it was too late.

KRUGLE

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PROJECT

Krugle-Man Comics Enterprise DM

OVERVIEW

Krugle Enterprise streamlines search for documents and code, then provides the fixes to programmers. This ability allows companies who use Krugle technology to be more productive. Avoiding deadline lag, broken code, and other setbacks for a developer is critical.

The idea of a developer in distress led to the Krugle-Man comic series. Our somewhat remarkable superhero aids coders in need by popping a few Power Pellets (M&M’s), Segway-ing over to the office park, finding the troubled developer and pointing them to Krugle Enterprise.

CATAPULT

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PROJECT

Mighty Little Seeds Game UX (pitch)

OVERVIEW

Mighty Little Seeds was pitched as a children’s game focusing on educational content and the environment.

The storybook opens as pop-up map for kids to explore various environments that contain games, activities, and educational webisodes.

Microsoft

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PROJECT

Xbox 360 Live Media Sales Postcards

OVERVIEW

Microsoft’s Xbox 360 media arm asked for collateral to illustrate that Xbox 360 LIVE was the next big thing in consumer media channels as more consumers were becoming part of the online community and engaging with brand content in the gaming sphere.

This headline-driven campaign featured gamer-centric language geared to brand awareness, and combined with sleek design inspired by the machinery itself. The Magic Box concept revealed just how many minds are captured through the Xbox LIVE portal.

CITY LIGHTS THEATER COMPANY

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PROJECT

CLTC 2008-2009 Season Campaign

OVERVIEW

The 2008-2009 season campaign for City Lights was an attempt to break from their usual process of creating postcards, posters, ads and a season brochure as one-offs.

Each postcard used a unifying illustration process, which lends itself to the “up close and personal” nature of the theater—textural, colorful, and bold.

SPRINT

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PROJECT

Sprint/Nextel Dots DM

OVERVIEW

Sprint / Nextel wanted to target Public Sector agencies with employees who move to various locations providing services to the community. Utility companies for example, could save time and money by using GPS and projected cost software—a benefit to taxpayers.

By pulling the slider arms left and right the dots move, illustrating that employees are constantly moving, and agencies have to mind the “dots” in order to provide better supervision. Using Xora GPS Time-tracking allows for more efficiency and accountability.

SPRINT

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PROJECT

Sprint Connectile Dysfunction DM

OVERVIEW

After a successful television commercial launch during the Super Bowl, Sprint wanted to revisit the concept. For those who don't know, Connectile Dysfunction (CD) is what happens when you lose the ability to connect to the Internet wirelessly.

This direct mail takes a metaphorical spin on “male enhancement” by advising that all the recipient needs is a mobile broadband card from Sprint, and their connection anxiety will fade away.

SPRINT

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PROJECT

Sprint Levels Enterprise DM

OVERVIEW

This high-impact dimensional mailer encourages a small list of Enterprise prospects to set an appointment with their Sprint account manager to discuss a broad range of mobility solutions.

The recipient received a brushed metal case containing six plexiglass cells with images and messaging, symbolic of the “picture” of efficiency their company could create by partnering with Sprint.

WEBEX

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PROJECT

WebEx Revolution Campaign (pitch)

OVERVIEW

The WebEx Revolution campaign was bold and defiant, but it was decidedly too radical and not suitable for a business audience. The big question was: would the business audience be receptive?

Inspired by historical print movements such as Cuban revolution, Russian Constructivism, and most recently Obey’s urban graffiti, the WebEx Revolution campaign reflects a combination of that vernacular.

Thesis

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PROJECT

Student Thesis Project: Undergrad CCA

OVERVIEW

Thesis Statement: Identity is a toy. When you are young learning is a constant. Eventually learning tools are left behind for more material interests. Teenagers adopt new concepts as quickly as they develop. Trial and error masquerade as “play” as young adults grow and shape their lives forever.

Each package was created life size. The backing pieces were designed to 4 x 8 feet, I fashioned a plexiglass container to act as a blister pack, stylized each outfit, and staged a photo shoot to capture each Phase.

Logo Design

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PROJECT

Various Logos

OVERVIEW

Logo design is the process of understanding what is unique about a company or brand. The final product communicates the real identity of a company.

This understanding enhances a company’s ability to attract a consumer base and create loyalty using a visual aesthetic. It can be a difficult challenge to create a strong identity, but worth the effort.

BRAND / AGENCY EXPERIENCE